GOLD CRUSH: HAIR VITAMINS!
My fro is beautiful. Even though it shrinks, it gets frizzy, it dries up in cold weather and in hot weather too, it drinks conditioner like water, it takes forever to dry and it requires intense planning ahead to wash it before I go out. The list goes on but despite all those things, it is still a liberating feeling to embrace something I once used to be ashamed of.
They also sent me this really cool T-Shirt that allows you to see the length of your hair. It's such a fun way of seeing how the supplements have worked. I didn't realise my hair was that long, especially after stretching it out! I'll definitely put this on once a month to track my growth.
My hair has grown a lot in the last year but my main focus is not length. I choose health over length because you cannot achieve length without health. These vitamins are full of so many nutrients that we generally need in our bodies such as Vitamin A, C and D as well as Iron and Calcium. Although it has only been a month my hair feels a lot healthier. I’ve had my hair dyed blonde which did dry out my hair overtime especially being in the cold London winter weather but the new growth of my dark hair has definitely proven to be a lot more responsive to products whilst styling with a healthy shine.
My favourite part about working with brands is hearing the story of how they started and what inspired them to. Aside from the food supplements themselves, I wanted you to hear the story of Gold Crush Hair and how it started.
I was diagnosed with Polycystic Ovarian Syndrome (PCOS), in 2009, PCOS is a condition which causes extreme discomfort and a wealth of symptoms such as, non cancerous cysts, thinning hair, weight gain, infertility, acne and sporadic growth of body hair due to a hormonal imbalance.
Having sought treatment, I found that I reacted negatively to most medication, with one of the side effects being a spike in blood pressure. So I decided to self medicate using holistic vitamin supplements and all of her symptoms subsided. I became a health and fitness fanatic - constantly researching diet, nutrition, exercise and healthcare. By taking a variety of vitamins, I found that they increased metabolism, boosted the nervous system and generally made me feel and look healthier. I noticed that my hair and skin condition improved greatly, going from having problematic acne, to clear skin. Thin hair to very thick healthy locks. That was the pivotal moment for coming up with the business concept – To create a natural vitamin supplement to help maintain the healthy growth of hair.
I wanted to create a vitamin brand with a unique USP, what sets Gold Crush apart from 97% competitors is the fact that many high street and online vitamin brands have bulking agents and fillers including Magnesium Stearate, Titanium Dioxide, Talc, Hydrogenated Oils and Colourants - these ingredients have a multitude of possible side effects including creating a suppressed immune system and blocking nutrients from entering the bloodstream
Gold Crush is about supporting women and their beauty goals, providing holistic products with the health of consumers in mind. Transforming women’s looks and supporting their health.
GoldCrush means freedom and education. We all have 9 to 5's, but I think that it is very important for us in the Afro-Caribbean community to take the time to work on projects and businesses outside of the constraints of the office. The internet has become an incredible force and a game changer. I think that in not using it would be a huge disadvantage. As a community that has a lower amount of generational wealth the internet gives us the opportunity to run initiatives, businesses and projects that can reach the four corners of the world.
What are you goals for the future?
I would love to develop Gold Crush into a full hair care line with a unique product offering. I am passionate about health a fitness so I will be starting a fitness clothing/equipment brand. I plan to continue working in eCommerce to learn as much about the industry as possible. And at some point I want provide mentorship for new eCommerce businesses.
If I am not watching Netflix or my 200 subscriptions on YouTube (my guilty obsession). I am usually taking a course to do with eCommerce. I am on a massive health kick, if I am not using my kettle-bells in my living room then I will be at the gym or meal prepping.
https://www.goldcrushhair.com
https://www.instagram.com/goldcrushhair/?hl=en
photography by:
@JahnayCM
love & light,
frogirl